The globe represents the world-wide business opportunities for women.
The three women figures and the three red dots over "W" represent the business women of the three major races in Malaysia working in harmony together.
The central red figure shows the strength and steadfastness of women.
The two back figures show movement. They show women reaching out in all directions for business opportunities. They also depict the activities and progress of women entrepreneurs.
The colour red represents success while blue signifies harmony. White depicts the purity of purpose of the women in achieving their objectives.