L'OREAL - NAWEM "Women in Business" Official Launch & Preview of Cosmetics Super Sale



20638454 502972286703401 3807745712954241076 nPUTRAJAYA – LOREAL-NAWEM “Women In Business” (WIB) was officially launched by the Minister of Women, Family and Community Development, YB Dato' Seri Rohani Abdul Karim on 7 August 2017 after witnessing the MOU signing between NAWEM and L'OREAL Malaysia.

WIB provides an avenue for Malaysian women in the B40 category to earn supplementary income through a profit sharing scheme by participating in a series of L'OREAL Cosmetics Super Sales and door- to-door sales.

The National Association of Women Entrepreneurs of Malaysia (NAWEM) has been appointed by L'OREAL MALAYSIA as the sole project partner to select, recruit and train a group of eligible applicants who will become the project beneficiaries. NAWEM is also responsible to execute 5 nationwide Cosmetics Super Sales on behalf of LOREAL MALAYSIA between September 2017 and December 2018.

For the first phase, WIB will recruit women in general from the B40 group before tapping into other categories such as youth and micro entrepreneurs.

According to NAWEM President, Sarojini Ruth Rajahser, NAWEM and LOREAL MALAYSIA share the same philosophy with regard to women. “We empower them. LOREAL, being a well-known global brand have empowered women through valuing beauty and self-worth. We have enhanced their self-worth by creating business opportunities”.

20638961 502972520036711 8310905797607022031 nConcurrent with the launching ceremony, a one- day preview Cosmetics Super Sales sale was also organised at the Ministry. The event was attended by more than 500 people who were from the Putrajaya and Cyberjaya areas and wanted to take the opportunity to purchase L'OREAL's wide range of quality cosmetic products at discounted prices.

A recruitment drive was also conducted to select and train at least 100 qualified women who will be involved in the Cosmetics Super Sales.

The first sale event will be on 8 and 9 September 2017 at The KL Gateway Mall, Kuala Lumpur.

For more updates about the programme, visit www.nawem.org.my or email This email address is being protected from spambots. You need JavaScript enabled to view it..

7 August 2017